Infinitum
Solan Gundersen knows the value of recycling
In short
Challenge
Norwegians are exceptionally good at recycling bottles and cans, thanks to an incentivised refund system and great accessibility of recycling machines. However, the last few percent of bottles and cans that is not recycled adds up to a lot of trash, so getting people to recycle the last few bottles instead of throwing them away has great value.
Goal
Remind the public that every bottle counts.
Result
One of the highest likeability scores of ads that year.