Nordea Boost
Help norwegians understand their future pension
In short
Challenge
Following a legislative change in the Norwegian pension regulations, customers were free to choose whichever pension provider they wanted on an individual basis instead of their employer choosing for them. Nordea needed to attract individual customers in a business model that changed from B2B to B2C.
Goal
Our goal was to create an informative and intuitive solution that helped people understand their pension savings and take actions to improve their future penion capital. As a result, the user should preferably choose Nordea as their provider as a result.
Result
Our team developed a user friendly web application that visualises the individuals pension savings, through the public pension system, employer pension and personal savings using API's, own data sources and calculations. The app had tens of thousands of users and resulted in both an influx of new customers, retention of potential client loss because of the regulations, and improved brand perception.